Each image is a listening in motion.
FELIPE CRETELLA (CRETS)
Visual artist and art director. São Paulo, Brazil.
ARTIST STATEMENT
My practice investigates the intersections between light, time, and movement through media archaeology and expanded photography. Since 2005, I have developed proprietary processes—such as Window Scan and TV Stamp—that employ analog CRT monitors, optical refractions, and gestural long exposures as a medium for light painting, without digital post-production manipulation during capture. By treating urban flow, refraction, and obsolete technology as living pictorial matter, my research fosters encounters between the physics of light and the perception of the invisible.
BIOGRAPHY
Felipe Cretella (b. 1977, São Paulo) is a multidisciplinary visual artist and art director with over 25 years of professional experience. His trajectory spans material research with light, original animation universes, and large-scale art direction for streaming platforms and global brands. His work has received Honorable Mentions at the International Photography Awards (IPA – New York, 2010/2011), was featured in the inaugural issue of the British publication Elephant Magazine, and has been licensed by platforms including Apple Music and TV Globo. In the entertainment industry, he has led the creation and visual direction of campaigns and key visuals for Netflix and Amazon Prime Video productions.
CORE PRACTICE AREAS
✦ Visual Arts & Expanded Photography: Long-exposure research, media archaeology (CRT), and audiovisual installations.
✦ Intellectual Properties & Children's Media: Creation and direction of animated worlds and musical education projects (PETSONS and Os Vivaldos).
✦ Art Direction & Key Visuals: Visual identity and conceptual narrative development for cinema, streaming, and advertising.
✦ New Media & AI Research: Visual direction and narrative consistency applied to artificial intelligence and emerging image technologies.
SELECTED EXHIBITIONS & PUBLICATIONS
✦ Elephant Magazine (UK/NL): Featured artist portfolio in the inaugural issue (2010).
✦ International Photography Awards (IPA – New York): Honorable Mentions in Fine Art / Abstract and People (2010, 2011).
✦ Jornal Zero Hora (Porto Alegre, Brazil): Culture section cover story dedicated to the artist's technique (2010).
✦ Galeria Tina Zappoli (Porto Alegre, Brazil): Group exhibitions Mundos (2010), Um Novo Horizonte (2013), and Gato mia, cachorro late, ego mata (2014).
✦ Casa da Lapa (São Paulo, Brazil): Mixto Quente exhibition series (7 editions, 2009–2011).
✦ PUC-SP / Teatro Os Satyros (São Paulo, Brazil): Exhibitions Luz Marginal Procura Corpo Vago and O Ovo (2005).
ORIGINAL SERIES & PROJECTS
✦ When My Head Exploded (2007–2012): Foundational series exploring long exposure and light painting with analog CRT monitors.
✦ Beyond Saturn / Cassini (2009–2010): Optical abstractions and pure refraction studies created via Window Scan.
✦ Trilogy of Faith / Entities (2009–2020): Visual archaeology and mirrored composite studies based on the Círio de Nazaré ritual.
✦ PETSONS & Os Vivaldos: Original animated universes focused on childhood, storytelling, and music education.
COMMISSIONS & IMAGE LICENSING
✦ Netflix
✦ Amazon Prime Video
✦ Apple Music
✦ TV Globo / GloboNews / GNT
✦ Canal Multishow
✦ O2 Filmes
EDUCATION & BACKGROUND
B.A. in Communication and Arts – Universidade Presbiteriana Mackenzie (São Paulo).
Ongoing research into analog image processes, sound synthesis, and visual narrative systems.
Practical background in hospital clowning and integrative education methods.
The rest of this site is in Portuguese — for those willing to dive deeper.
CONTACT
For residency proposals, exhibitions, artistic collaborations, or image licensing inquiries, please feel free to get in touch.
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